Video marketing comes from two perspectives – marketing an existing video and making a video to market.
Both big and small businesses usually produce a video to market their products and services. This video will then need to be distributed effectively so that the company’s target market will actually get to see these videos, and this is where Video Marketing takes place.
The most common and cost-effective way to market your videos is by hosting it on your own website or by submitting them to top video hosting sites such as Youtube.com. By marketing the video into your own website, you are marketing it to the people who are already visiting your website, which brings an unrivalled level of engagement.
On the other hand, when a video is hosted by social media sites like YouTube, your video will be available to the public and creates an opportunity to gather new host of fresh eyes. However, you have to make sure that your video is marketed in such a way that it catches the attention of your target market. You are aiming to promote your product or service through a video and engage the viewers to visit your website.
What Video marketing can do for you when done correctly?
> Get top rankings in Google, yahoo and MSN,
> Crush your competition and leave them in the dust
> Legally siphon traffic from the top websites
> Tap into your share of millions of internet users
> Have virtual sales agents working 24/7 for free
> Explode your sales with zero budget
> Generate a ton of hot leads for your business
So, why is video marketing so powerful? Well, the real question here is “What can it do for me and my business?”
But before we get into that, it is important that you should first know the scope of video marketing and the video industry as a whole. For example, every minute of every day, there are 13 hours or more of videos uploaded to Youtube; and that’s an incredible number when you think about it. That’s the equivalent of 57,000 full-length Hollywood movies released every single week. Now, there are millions of hungry video viewers out there watching these videos everyday. Tapping into this could really drive floods of traffic to your website, dramatically increasing your sales, profits and leads for you and your business. Just imagine what you could do with all that traffic.
Video Marketing: How much is that traffic really worth?
Well, let’s compare the traffic generation potential of video marketing with the most popular form of traffic generation which is pay-per-click advertising.
Let’s take a video and let’s call it “Video 1″. Now “video 1″ brings us in 10,000 visitors in 1 month and it doesn’t cost us a single cent. Now, with pay-per-click advertising, we have to pay for every click. Just for the sake of example, let’s take a very conservative cost-per-click which is 10 cents. Now, 10000 visitors at 10 cents per click will cost us $1000. Now let’s take it at a still conservative look of 30 cents per click. With that number, you’ll be paying $3000 for 10,000 visitors. Now let’s take a look at it with a more realistic 50 cents per click, that would be $5000 for the same amount of traffic that our video will bring us for free – no cost and it will work month after month and we don’t have to keep paying for our video because it’s out there working for us 24/7. Do you see the huge potential here?
The other benefit between pay-per-click marketing and the power of video marketing is that with videos, you have several minutes to explain what your products and services are all about and pre-sell and get the interest of the potential customer and prepare them to grab that wallets out of their pockets and come to your website.
With pay-per-click advertising, you only have a 25-character headline, and about 35 characters per line and only 2 lines to really attract that customer’s interest. That’s very challenging with pay-per-click, and if you ask anyone who does pay-per-click, it’s all about maximizing the potential of those 3 lines of text. With videos, you can really dominate the search engines; you can get the interest of your customers, and bring them over to your website.
Why is Video Marketing still untapped?
Many marketers and businesses approach video marketing incorrectly. They make fundamental mistakes and give up way to easily. Because of this, they get poor conversions and they think that video marketing is the “Field of Dreams”. Just because you put a video up there it doesn’t mean you’ll automatically get lots of visitors. You also need to do your part in promoting your videos.
Common Myths and Misconceptions
Myth #1: You need to have expensive equipment
That’s a complete baloney. You don’t need anything other than the equipment that you probably already have in your computer plus you can download free software which can do the job for you that will help you start your video marketing career very quickly.
Myth #2: You need to be Steven Spielberg
This kind of ties us to myth #1. You don’t need any expensive cam recorders. If you already got one, you can use it but it doesn’t mean you have to be a top level producer. There are lots of ways to make very powerful enticing videos that will drive floods of traffic to your website without being a film pro.
Myth #3: You need to be a geek to make it work
The techniques are out there and are very simple to apply. Anyone can be a video marketer. You don’t need to be an uber geek to make video marketing work for you and your business.
Myth #4: You have to have a huge budget
You can have a go with video marketing without having an out of pocket expense or whatsoever. Just a little but of time from your part and a little bit of creativity, you will have videos out there going up right now. Remember, if a 12 year old can get a video of a hamster and get a million visitors, you can definitely do better.
Myth #5: The conversions are very poor
For a lot of people who have gone about this on a wrong way, that is unfortunately very true. But if you applied the right strategies, you can definitely maximize your conversions and make endless profit out of this.